Recent projects
2024
Track My School - Product Design
Redesigned a teacher’s Portal within Track My School’s Learning Management System aimed at streamlining classroom management for teachers by making their daily tasks more efficient and manageable.
Adopted a new visual style and designed the entire portal to streamline curriculum management, manage course content, run classes, and review overall class performance statistics.
TMS
2024
Amouage - Ecommerce Design
Amouage, a renowned perfumery house from Oman, is celebrated for its artisanal fragrances. Founded in 1983, Amouage blends modern innovation with traditional artistry, gaining global acclaim. The project aimed to revamp their website, transforming it into a world-class eCommerce platform to elevate their brand identity and ensure a seamless, responsive user experience across devices.
Amouage, Oman
2024
AR Rahman - Portfolio Web Design
AR Rahman, the Oscar-winning music composer and producer, sought a revamp of his portfolio website to better showcase his extensive body of work and engage with fans worldwide. Known for his iconic scores in films like “Slumdog Millionaire” and “127 Hours,” he desired a website that broke away from conventional formats.
The goal was to design a site that was unpredictable and uniquely represented his artistic vision, capturing the essence of his innovative spirit and unparalleled creativity.
Role
Senior UI/UX Designer & Developer
Deliverables
UI/UX Design, Development
Company
AR Rahman
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AR Rahman
2023
Shop FALCON'S BEYOND - Ecommerce Design
Falcon's Beyond, a dynamic Entertainment Enterprise, offers consumer products from renowned IPs like BRON Studios and Cryptozoic Entertainment. The goal was to design a fully responsive eCommerce site that showcases these products and enhances the user shopping experience.
Key activities included requirement gathering, stakeholder meetings, and design, resulting in an intuitive, engaging platform tailored to the entertainment industry’s unique needs.
Role
UX/UI Designer
Deliverables
Ecommere Design, Storefront Design
Company
Falcon's Beyond, USA
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Case Study
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Falcon's Beyond, USA
2024
The Deck - Product Design
The Deck London, an innovative all-female tailor on Savile Row, offers bespoke suiting for women with an emphasis on elegance and empowerment. Known for their signature styles and customizations, they sought a solution to manage their product lifecycle from order to delivery.
I led the design team in developing a dynamic dashboard tailored to their needs, integrating real-time tracking, automated updates, and detailed analytics. The result was a significant improvement in operational efficiency, reduced delivery times, and enhanced customer satisfaction.
The Deck London, UK
2023
Dr.G - Ecommerce Design
Dr.G, a online Dental store dedicated to oral care where users can explore oral products and participate in contests for a chance to win complimentary dental procedures, enhancing their shopping experience with an interactive dimension. Crafted the complete eCommerce workflow from research and ideation to developing a fully responsive website.
Role
Lead UX/UI Designer
Deliverables
UI/UX Design, Identity Design
Company
Grillionaire, USA
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Grillionaire, USA
What others have to say
About

I’m Asif 👋 - a Product & UX Designer with 4 years of experience. I care a lot about using design for positive impact. Currently based in Dubai, UAE.
Hey there! I’m Asif Sha, a Product & UX designer based in Dubai. With 4 years of experience, I specialize in creating intuitive and engaging designs that elevate user experiences. My skills span are interface design, interaction design, information architecture, and more, allowing me to bring your digital vision to life with precision and creativity.
From user-friendly mobile apps to visually appealing websites, I thrive on exceeding client expectations, whether it’s crafting compelling prototypes or ensuring seamless user journeys. I take the time to understand user goals, ensuring the end product meets user needs.
Located in Dubai, I'm currently seeking new opportunities to leverage my expertise and passion for design. Let’s collaborate and turn ideas into captivating digital experiences!
Work Experience
Nov 2024
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Present
Product Designer (Crypto)
YEX Pvt Ltd - Dubai, UAE
Led the branding and visual identity of YEX, crafting a cohesive and engaging outlook for the platform.
Designed and Led the UX/UI for key crypto-based products, including a secure crypto wallet, an AI-driven auto-trade execution system, and an affiliate-based ICO model.
Developed digital assets to enhance brand appeal and user engagement. Additionally, managed and optimized the backend interface of the exchange website.
Focused on improving accessibility, usability, and trust within the centralized crypto ecosystem.
Jun 2024
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Present
Freelance Product Designer
Dubai, UAE
As a freelance Product Designer, I’ve had the opportunity to work across diverse industries, including crypto & finance, marketing, and education. I specialize in designing products from ideation to launch, creating both large-scale and small-scale solutions for startups and established companies. My work focuses on crafting intuitive, user-centric experiences that drive engagement and efficiency.
Latest Projects
• Track My School (2024) – A seamless LMS platform for teachers
• Merkiko (2024) – An all-in-one marketing platform
Nov 2022
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May 2024
UX/UI Designer
Terrific Minds Pvt Ltd
As a UX designer at Terrific Minds, I integrated user research and business requirements, collaborated globally to create high-quality designs, and worked across retail, corporate branding, and mobile/web applications. I created storyboards, wireframes, and prototypes, led a design team, and engaged in pre-sales discussions to enhance client satisfaction.
Skills
These are the tools I work with and the design principles I master. From Figma to Firefly, each skill contributes to the mosaic of my professional expertise.
UX/UI Design
Product Design
Identity Design
Pitch Deck Design
Marketing Media Design
Figma
Framer
Adobe Suite
LottieFiles
Google Suite
Notion
Runway
DALL-E
Firefly